Preloader
IconCall us: +91-8087 9594 89
  • Follow Us On :
brand star
brand star
brand star
brand star
brand star
brand star
brand star
brand star
brand star
Our Top Features

Achieve Your Goal With Digital Aacharya

2000+ Students

img

50+ Hiring Companies

img

100% Placement Assistance

img

9+ Years Experience

img
* Education * System * can * Make * Change *
img
img
Get More About Us

Why You Should Join Digital Online Digital Marketing Courses in Pune

Digital Aacharya is a leading digital marketing institute in Pune. The course will be delivered by highly qualified and certified instructors who are considered some of the best instructors in the industry, providing an unparalleled learning experience.

  • 100% Work Assessment

  • Affordable Fees Structure

  • Flexible Course Plan

  • Real World Practical Experience

  • 3 Months Internship Letter

  • Get LOR (Letter Of Recommdation)

  • 15+ Certification

  • 50+ Placement Companies

  • 30+ Live Project Assignments

  • 40+ Latest Modules (4.0 Version)

  • Live Case Studies

  • Interview Preparation

  • Resume Building

About Digital Aacharya img

Curriculum For Best Online Digital Marketing Course With Placement...

Our Online Digital Marketing Course Curriculum Program Covers Basic To Advance Level Content.

01

Basic Marketing Overview

View More

02

Digital Marketing Introduction

View More

03

AI in Digital Marketing & Tools

View More

04

Introduction to Website Development

View More

05

Domain & Hosting

View More

06

How Search Engines Work

View More

07

Google Algorithms & Updates

View More

08

Keyword Research

View More

09

Google Keyword Planner

View More

10

SEO – Search Engine Optimization

View More

11

On-Page Optimization

View More

12

Off-Page Optimization

View More

13

Advanced & Technical SEO

View More

14

SEO Audit

View More

15

Local SEO – Google My Business

View More

16

Competitor Analysis

View More

17

Google Analytics

View More

18

Google Search Console

View More

19

SMO – Social Media Optimization

View More

20

Facebook Optimization (SMO)

View More

21

Instagram Optimization (SMO)

View More

22

LinkedIn Optimization (SMO)

View More

23

Twitter Optimization (SMO)

View More

24

Quora Optimization (SMO)

View More

25

Introduction to Graphic Design

View More

26

Graphic & Video Creation

View More

27

Reels Mastery Program

View More

28

Social Media Calendar

View More

29

Social Media Automation

View More

30

Meta Ads – Facebook & Instagram

View More

31

LinkedIn Paid Ads

View More

32

Advanced Meta ReMarketing & Lookalike

View More

33

Google Ads

View More

34

Google My Business Ads

View More

35

YouTube Marketing

View More

36

Email Marketing

View More

37

WhatsApp Marketing

View More

38

Affiliate Marketing

View More

39

Influencer Marketing

View More

40

Content Marketing

View More

41

ORM – Online Reputation Management

View More

42

Performance Marketing

View More

43

Blogging

View More

44

Dropshipping

View More

45

Freelancing

View More

46

Interview Skills Preparation

View More

47

Resume Building Session

View More

48

Interview Preparation

View More

49

Mock Test

View More

×

Module 1: Basic Marketing Overview

  • Meaning & scope of marketing
  • Evolution of marketing concepts
  • Needs, wants & demands
  • Customer-centric marketing
  • Market types & structures
  • Marketing environment analysis
  • Segmentation, targeting & positioning
  • Introduction to branding
  • Marketing funnels overview
  • Real-world marketing examples
×

Module 2: Digital Marketing Introduction

  • Definition of digital marketing
  • Importance of online presence
  • Digital vs traditional marketing
  • Growth of internet & mobile users
  • Digital marketing ecosystem
  • Online customer behavior
  • Digital marketing channels overview
  • Benefits for businesses
  • Career opportunities
  • Industry case studies
×

Module 3: AI in Digital Marketing & Tools

  • Role of AI in modern marketing
  • AI-powered content creation
  • AI tools for SEO & ads
  • AI for audience targeting
  • Chatbots & automation
  • Predictive analytics
  • AI in social media marketing
  • AI-powered email marketing
  • Marketing personalization using AI
  • Future of AI in marketing
×

Module 4: Introduction to Website Development

  • What is a website?
  • Types of websites
  • Website structure basics
  • Frontend vs backend
  • Introduction to HTML & CSS
  • CMS overview (WordPress)
  • Static vs dynamic websites
  • UX/UI fundamentals
  • Website security basics
  • Website performance concepts
×

Module 5: Domain, Hosting & Website Development

  • What is a domain name?
  • Domain extensions explained
  • Choosing the right domain
  • Web hosting types
  • Hosting providers comparison
  • DNS & server basics
  • Website deployment process
  • SSL & website security
  • Backup & maintenance basics
  • Live website management
×

Module 6: How Search Engines Work

  • What is a search engine?
  • Crawling process
  • Indexing mechanism
  • Ranking factors overview
  • Search engine architecture
  • SERP features explained
  • Organic vs paid results
  • Role of bots & spiders
  • Importance of website structure
  • Search behavior analysis
×

Module 7: Understanding Google Algorithms & Updates

  • Introduction to Google algorithms
  • Panda & Penguin updates
  • Hummingbird & RankBrain
  • Core updates explained
  • Helpful content update
  • Spam & penalty updates
  • Algorithm impact on rankings
  • Recovery from penalties
  • Best SEO practices
  • Staying updated with Google
×

Module 8: Keyword Research

  • What are keywords?
  • Keyword intent types
  • Short-tail vs long-tail keywords
  • Buyer intent keywords
  • Keyword research workflow
  • Competitor keyword research
  • Seasonal keyword analysis
  • Keyword difficulty understanding
  • Mapping keywords to pages
  • Practical keyword research
×

Module 9: Google Keyword Planner

  • Introduction to the tool
  • Account setup process
  • Finding new keywords
  • Search volume analysis
  • Competition metrics
  • CPC understanding
  • Filtering keyword ideas
  • Location-based research
  • Keyword forecasting
  • Practical use cases
×

Module 10: SEO – Search Engine Optimization

  • SEO fundamentals
  • On-page vs off-page SEO
  • White-hat SEO techniques
  • Black-hat SEO risks
  • SEO ranking factors
  • Content & SEO relation
  • Technical SEO overview
  • SEO tools introduction
  • SEO strategy building
  • SEO case studies
×

Module 11: On-Page Optimization

  • Meta title optimization
  • Meta description writing
  • Header tag structure
  • URL optimization
  • Keyword placement
  • Image optimization
  • Internal linking strategy
  • Content optimization
  • Page speed basics
  • On-page SEO checklist
×

Module 12: Off-Page Optimization

  • Importance of backlinks
  • Types of backlinks
  • Link-building strategies
  • Guest posting methods
  • Business listings & citations
  • Social bookmarking
  • Forum & blog commenting
  • Outreach techniques
  • Brand mentions
  • Off-page SEO tracking
×

Module 13: Advanced & Technical SEO

  • Technical SEO fundamentals
  • Website crawlability
  • XML sitemap creation
  • Robots.txt configuration
  • Schema markup
  • Core Web Vitals
  • Mobile-first indexing
  • HTTPS & security
  • Page speed optimization
  • Advanced SEO tools
×

Module 14: SEO Audit

  • Purpose of SEO audit
  • On-page audit process
  • Technical audit checklist
  • Backlink audit
  • Content audit
  • Competitor SEO audit
  • SEO audit tools
  • Issue prioritization
  • Fix implementation
  • Audit reporting
×

Module 15: Local SEO – Google My Business

  • What is local SEO?
  • GMB account creation
  • Profile optimization
  • NAP consistency
  • Local keyword targeting
  • Reviews & ratings management
  • Local citations
  • Google Maps ranking
  • Local SEO tools
  • Local business case studies
×

Module 16: Competitor Analysis

  • Importance of competitor research
  • Identifying competitors
  • SEO competitor analysis
  • Ads competitor analysis
  • Content gap analysis
  • Backlink comparison
  • Social media comparison
  • Tools for competitor analysis
  • SWOT analysis
  • Strategy formulation
×

Module 17: Google Analytics

  • Introduction to analytics
  • GA account setup
  • Understanding dashboard
  • Traffic sources analysis
  • User behavior reports
  • Conversion tracking
  • Goal setup
  • Event tracking
  • E-commerce tracking
  • Data-driven decisions
×

Module 18: Google Search Console

  • GSC setup process
  • Performance reports
  • Indexing & coverage
  • Sitemap submission
  • URL inspection
  • Mobile usability issues
  • Core Web Vitals report
  • Manual actions
  • Security issues
  • SEO improvement insights
×

Module 19: SMO – Social Media Optimization

  • SMO fundamentals
  • Social media algorithms
  • Profile optimization
  • Content strategy
  • Hashtag strategy
  • Engagement techniques
  • Posting frequency
  • Community building
  • Analytics & insights
  • Growth strategies
×

Module 20: Facebook Optimization (SMO)

  • Facebook business page setup
  • Profile & cover optimization
  • Content formats
  • Posting strategies
  • Engagement tactics
  • Facebook groups
  • Insights & analytics
  • Organic reach growth
  • Community management
  • Brand positioning
×

Module 21: Instagram Optimization (SMO)

  • Instagram profile optimization
  • Bio & highlights
  • Feed aesthetics
  • Reel strategy
  • Hashtag research
  • Story engagement
  • Algorithm understanding
  • Organic growth techniques
  • Insights & analytics
  • Influencer collaborations
×

Module 22: LinkedIn Optimization (SMO)

  • LinkedIn profile optimization
  • Personal branding
  • Company page optimization
  • B2B content strategy
  • Lead generation methods
  • Networking techniques
  • LinkedIn analytics
  • Content calendar
  • Employer branding
  • Growth strategies
×

Module 23: Twitter (X) Optimization (SMO)

  • Profile optimization
  • Tweet formats
  • Hashtag usage
  • Trend participation
  • Engagement strategies
  • Twitter analytics
  • Content consistency
  • Brand voice
  • Audience growth
  • Automation basics
×

Module 24: Quora Optimization (SMO)

  • Quora platform overview
  • Profile optimization
  • Topic research
  • Answer strategy
  • Authority building
  • Link placement rules
  • Traffic generation
  • Lead generation
  • Analytics tracking
  • Brand credibility
×

Module 25: Introduction to Graphic Design

  • Design principles
  • Color psychology
  • Typography basics
  • Branding elements
  • Canva overview
  • Adobe tools overview
  • Social media creatives
  • Image formats
  • Visual consistency
  • Design best practices
×

Module 26: Graphic & Video Creation

  • Content design planning
  • Social media graphics
  • Video formats
  • Reels & shorts creation
  • Video editing basics
  • Tools & software
  • Brand alignment
  • Visual storytelling
  • Export & optimization
  • Creative trends
×

Module 27: Reels Mastery Program

  • Reel algorithm understanding
  • Hook creation
  • Content ideas
  • Editing techniques
  • Music & effects
  • Hashtag strategy
  • Posting timing
  • Engagement growth
  • Viral content strategy
  • Performance analysis
×

Module 28: Social Media Calendar

  • Importance of planning
  • Monthly content calendar
  • Campaign planning
  • Festival marketing
  • Content categorization
  • Posting schedules
  • Tool usage
  • Team coordination
  • Performance tracking
  • Calendar optimization
×

Module 29: Social Media Automation

  • Automation benefits
  • Scheduling tools
  • Auto-replies
  • Content recycling
  • Analytics automation
  • Workflow optimization
  • Time management
  • AI scheduling tools
  • Automation risks
  • Best practices
×

Module 30: Meta Ads – Facebook & Instagram

  • Ad account setup
  • Campaign objectives
  • Audience targeting
  • Ad creatives
  • Copywriting basics
  • Budget & bidding
  • Pixel setup
  • Conversion tracking
  • Optimization techniques
  • Scaling ads
×

Module 31: LinkedIn Paid Ads

  • Ad account setup
  • Ad formats
  • Audience targeting
  • Lead generation ads
  • Budget strategy
  • Creative best practices
  • Analytics & reports
  • Optimization methods
  • B2B case studies
  • ROI tracking
×

Module 32: Advanced Meta Remarketing & Lookalike

  • Remarketing basics
  • Custom audiences
  • Website retargeting
  • App retargeting
  • Lookalike audiences
  • Funnel-based ads
  • Creative optimization
  • Frequency control
  • Scaling strategies
  • Advanced case studies
×

Module 33: Google Ads

  • Google Ads overview
  • Account setup
  • Keyword bidding
  • Ad copywriting
  • Search campaigns
  • Display campaigns
  • Video campaigns
  • Conversion tracking
  • Optimization techniques
  • Scaling strategies
×

Module 34: Google My Business Ads

  • Local ads overview
  • Campaign setup
  • Location targeting
  • Call ads
  • Budget planning
  • Ad creatives
  • Performance tracking
  • Local lead generation
  • Optimization tips
  • Case studies
×

Module 35: YouTube & Marketing

  • Channel setup
  • Video SEO
  • Title & description optimization
  • Thumbnail design
  • Content planning
  • Audience retention
  • YouTube analytics
  • Monetization basics
  • YouTube ads overview
  • Growth strategies
×

Module 36: Email Marketing

  • Email marketing fundamentals
  • Email tools
  • List building
  • Campaign creation
  • Automation workflows
  • Lead nurturing
  • A/B testing
  • Deliverability
  • Analytics tracking
  • Best practices
×

Module 37: WhatsApp Marketing

  • WhatsApp Business setup
  • Broadcast messaging
  • Automation tools
  • Customer engagement
  • Lead generation
  • CRM integration
  • Message templates
  • Compliance & policies
  • Analytics
  • Conversion strategies
×

Module 38: Affiliate Marketing

  • Affiliate model overview
  • Networks & platforms
  • Product selection
  • Traffic sources
  • Content strategy
  • Tracking links
  • Commission models
  • Scaling affiliates
  • Tools & analytics
  • Legal considerations
×

Module 39: Influencer Marketing

  • Influencer types
  • Influencer selection
  • Campaign planning
  • Outreach strategy
  • Budget negotiation
  • Content collaboration
  • Performance tracking
  • ROI measurement
  • Legal guidelines
  • Case studies
×

Module 40: Content Marketing

  • Content marketing basics
  • Content funnel strategy
  • Blog content
  • Video content
  • Social media content
  • SEO content
  • Content calendar
  • Distribution strategy
  • Performance analysis
  • Content optimization
×

Module 41: ORM – Online Reputation Management

  • ORM fundamentals
  • Brand monitoring
  • Review management
  • Crisis handling
  • Negative feedback control
  • Social listening tools
  • Search reputation
  • Personal branding
  • Trust building
  • ORM strategies
×

Module 42: Performance Marketing

  • Performance marketing overview
  • KPI & ROI tracking
  • Funnel optimization
  • Conversion rate optimization
  • Paid traffic scaling
  • Analytics integration
  • Budget management
  • A/B testing
  • Automation tools
  • Growth strategies
×

Module 43: Blogging

  • Blogging basics
  • Blog setup
  • Content planning
  • SEO blogging
  • Monetization methods
  • Affiliate blogging
  • Traffic generation
  • Analytics tracking
  • Content updates
  • Blogging case studies
×

Module 44: Dropshipping

  • Dropshipping model
  • Product research
  • Supplier selection
  • Store setup
  • Payment gateways
  • Marketing strategies
  • Order fulfillment
  • Customer support
  • Scaling business
  • Risk management
×

Module 45: Freelancing

  • Freelancing basics
  • Platforms overview
  • Skill positioning
  • Portfolio building
  • Proposal writing
  • Pricing strategies
  • Client communication
  • Project management
  • Scaling freelancing
  • Legal & payments
×

Module 46: Interview Skills Preparation

  • Interview mindset
  • Communication skills
  • Body language
  • HR interview questions
  • Technical interview questions
  • Confidence building
  • Mock interviews
  • Personal branding
  • Interview etiquette
  • Industry expectations
×

Module 47: Resume Building Session

  • Resume structure
  • ATS-friendly resumes
  • Skill highlighting
  • Project showcasing
  • Portfolio linking
  • LinkedIn resume
  • Resume design
  • Common mistakes
  • Resume review
  • Final optimization
×

Module 48: Interview Preparation

  • Company research
  • Role-based preparation
  • Practical test readiness
  • Case study discussions
  • Salary negotiation
  • Stress handling
  • Mock assessments
  • Final interview tips
  • Follow-up etiquette
  • Placement guidance
×

Module 49: Mock Test

  • Practical skill assessment
  • SEO mock test
  • Ads campaign test
  • Analytics test
  • Social media test
  • Strategy-based questions
  • Time-bound evaluation
  • Performance analysis
  • Weakness identification
  • Certification readiness
Top Class Courses

Our Courses

Enhance your career by joining Digital Aacharya India's best digital marketing training institute and internship provider with our different courses.

See All Courses img
img img
Why Choose

Digital Aacharya

Edhen an unknown printer took a galley of type and scrambled it to make a type specimen bookas survived not only five centuries.Edhen an unknown printer took a galley of type and scrambled.

Guaranteed internship

A certificate will definitely be awarded to you upon completion of the course, and eligible students will have the opportunity to work on live projects. In addition, you will have access to internships with leading companies in the market.

Presentation for each module

After completing each module, students are required to prepare a presentation to ensure their concepts are clear and comprehensive, supporting better learning outcomes through active participation.

Friendly and helpful staff

The faculty provides 100% assistance to all students in accordance with their requirements. We have the best team whose contributions to helping students have made us stand out in digital marketing.

Quick Join Now img

Thousands of courses authored by industry experts

K+

Active Students

+

Best Instructors

img
img

MASTER DIGITAL MARKETING TOOLS LIKE

Make Complex Things Easier Or Analyze Your Competitors Strategy By Mastering 50+ Digital Marketing Tools (Free & Paid)

img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img


Our Blogs

Our Latest News Feed

when known printer took a galley of type scrambl edmake

How to make sure your Google My Business profile is fully optimized

How to Make Sure Your Google My Business Profile Is Fully Optimized

img

How AI Automation Is Revolutionizing Digital Marketing in 2025

img

Power of User-Generated Content in Brand Building

img

Can AI Prompts Help You Do Things Smarter? Learn the New Hacks

img
img

Flexible Course Plans

Learn at your own pace with flexible, customizable schedules designed for everyone.

Enrolled Nowimg
img
img

100% Placement Support

Complete guidance and assistance to help students secure job opportunities.

Enrolled Now img
📞