Google Analytics

Course Description

The Google Analytics Certification is an industry-recognized analytics certification. Adding this industry-wide certification to your resume will significantly increase your chances of landing a job in digital marketing. This program was created by industry experts to help you learn real-world Google Analytics from the ground up and build powerful models to generate useful business insights and predictions. This program is intended for recent graduates and early-career professionals interested in advancing their careers in analytics, the most in-demand job skill. After successfully completing the course, students are guaranteed internship opportunities.

What you'll learn in this course?

In this Google Analytics IQ Course, you’ll gain a complete understanding of how to track, measure, and analyze website performance using Google Analytics. You’ll learn how to set up accounts, configure properties, create goals, and monitor the key metrics that drive business growth. This course will teach you how to interpret user behavior, analyze traffic sources, measure conversions, and generate actionable insights to improve marketing strategies. You’ll also learn advanced features like custom reports, event tracking, segments, audiences, and data-driven decision-making. By the end of the course, you’ll be fully prepared to use Google Analytics confidently and clear the Google Analytics Individual Qualification (IQ) certification.

• How to set up and configure Google Analytics accounts, properties, and data streams

• Understanding key metrics such as users, sessions, engagement, conversions, and acquisition

• Tracking user behavior to analyze how visitors interact with your website

• Creating and analyzing custom reports, dashboards, and insights

• Setting up goals, events, and conversion tracking for accurate performance measurement

• Using segments and audiences to study different user behaviors and improve targeting

• Interpreting traffic sources to understand which channels drive the best results

• Applying data insights to improve website performance and marketing strategies

• Preparing for and successfully clearing the Google Analytics Individual Qualification (IQ) exam

By the end of this Google Analytics IQ Course, you’ll have the skills to confidently analyze data, identify performance gaps, and make informed marketing decisions that boost results. You will be able to set up and manage analytics for any website, track user behavior accurately, and create insightful reports that guide business growth. With hands-on practice and real-world application, this course prepares you not just to pass the Google Analytics IQ exam, but to become a data-driven digital marketing professional ready for industry-level opportunities.