Learn the Basics of Digital Marketing at Digital Aacharya
A "Path" Towards, "Digital" World!
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Fundamentals of Digital Marketing

Fundamental of Digital Marketing

This foundational digital marketing certification course gives you a deep understanding and advanced knowledge of the seven most important digital marketing modules and includes real-world projects to gain domain experience to help you become industry-ready.To prepare you for the job, you'll be exposed to 30 digital marketing tools, gain extensive project experience, and complete a digital marketing capstone project. This comprehensive course will give you an overview of all the essential tools and techniques needed to be successful in digital marketing.

SEO(Search Engine Optimization)

  • On-Page
  • Optimize Page Titles & Descriptions
  • Heading Tag Setup
  • Keywords Analysis
  • URL optimization / Structure
  • Alt Tag to images
  • Add a favicon
  • Robots txt file
  • Google Analytics
  • HTML or XML sitemap
  • Off-Page
  • Article Writing
  • Blog Writing
  • PPT Writing
  • PDF Writing
  • Directory Submission
  • Submission
  • Image Submission
  • Social Bookmarking
  • Keyword Optimization
  • Profile Listing
  • Monthly Reporting

SEM(Search Engine Marketing)

  • PPC
  • CPC
  • CPM

SMO (Social Media Optimization)

  • Facebook
  • Profile Optimization & Page Creation
  • Creative Image & Post Creation
  • Post Sharing in Groups
  • Cover Image Creative and Upload
  • Group Join
  • Increase Page Like
  • Video Sharing
  • Call To Action Button
  • Facebook Review Postings
  • Facebook Insight Monitoring
  • Deleting of Unwanted spam
  • Instagram
  • Profile Optimization & Page Creation
  • Creative Image & Post Creation
  • Increase Followers
  • Hashtag Trend Research
  • Comments & Likes Management
  • Image Tagging to Friends/followers
  • LinkedIn
  • Profile Optimization & Page Creation
  • Creative Image & Post Creation
  • Increase Followers
  • Profile Connection Build Up
  • Relevant Group Joining
  • Post Sharing in Group
  • GMB
  • Profile Optimization & Creation
  • Google My Business Timeline Status Posting
  • Cover Image Creative and Upload
  • Website Verification
  • Video Sharing
  • Google Review Posting

SMM(Social Media Marketing)

  • Paid Ads
  • Awareness
  • Brand Awareness
  • Reach
  • Consideration
  • Traffic
  • Engagement
  • App Installs
  • Video Views
  • Lead Generation
  • Messages
  • Conversion
  • Conversions
  • Catalog Sales
  • Store Traffic

Google Analytics

  • Social Media Analysis
  • Facebook Insight Monitoring
  • Instagram Analytics Monitoring
  • LinkedIn Performance Review
  • Twitter Analytics Monitoring
  • Website Analysis
  • Google Analytics
  • Google Webmaster
  • Google Search Console

Google Ads

  • Sales
  • Search
  • Display
  • Shopping
  • Video
  • Smart
  • Discovery
  • Leads
  • Search
  • Display
  • Shopping
  • Video
  • Smart
  • Discovery
  • Website Traffic
  • Search
  • Display
  • Shopping
  • Video
  • Discovery
  • Create Campaign without Goal’s guidance
  • Search
  • Display
  • Shopping
  • Video
  • App
  • Local
  • Smart
  • Discovery
  • Product and brand consideration
  • Video
  • Brand awareness and reach
  • Display
  • Video
  • App Promotion
  • App
  • Local store visits and promotion
  • Local

Content Marketing

  • Website Content
  • Web Pages Content
  • Title
  • Description
  • Keywords
  • Social Media Content
  • Post Caption
  • Image Content
  • SEO Content
  • Blog
  • Article
  • PDF
  • PPT
  • Submission Content
  • Que & Ans.

Opening Hours

  • Day
    Mon - Fri
  • Time
    3 Hours
  • Duration
    3 Month


Tools & Platforms Covered
You will Learn in Class

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Quick Contact

  • +91-8087 9594 89
  • [email protected]
  • Pune, Maharashtra

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