Fundamental of Digital Marketing
This foundational digital marketing certification course gives you a deep understanding and advanced knowledge of the seven most important digital marketing modules and includes real-world projects to gain domain experience to help you become industry-ready.To prepare you for the job, you'll be exposed to 30 digital marketing tools, gain extensive project experience, and complete a digital marketing capstone project. This comprehensive course will give you an overview of all the essential tools and techniques needed to be successful in digital marketing.
SEO(Search Engine Optimization)
- On-Page
- Optimize Page Titles & Descriptions
- Heading Tag Setup
- Keywords Analysis
- URL optimization / Structure
- Alt Tag to images
- Add a favicon
- Robots txt file
- Google Analytics
- HTML or XML sitemap
- Off-Page
- Article Writing
- Blog Writing
- PPT Writing
- PDF Writing
- Directory Submission
- Submission
- Image Submission
- Social Bookmarking
- Keyword Optimization
- Profile Listing
- Monthly Reporting
SEM(Search Engine Marketing)
- PPC
- CPC
- CPM
SMO (Social Media Optimization)
- Profile Optimization & Page Creation
- Creative Image & Post Creation
- Post Sharing in Groups
- Cover Image Creative and Upload
- Group Join
- Increase Page Like
- Video Sharing
- Call To Action Button
- Facebook Review Postings
- Facebook Insight Monitoring
- Deleting of Unwanted spam
- Profile Optimization & Page Creation
- Creative Image & Post Creation
- Increase Followers
- Hashtag Trend Research
- Comments & Likes Management
- Image Tagging to Friends/followers
- Profile Optimization & Page Creation
- Creative Image & Post Creation
- Increase Followers
- Profile Connection Build Up
- Relevant Group Joining
- Post Sharing in Group
- Profile Optimization & Page Creation
- Tweets Posting
- Increase Followers
- Retweets
- Cover Photo Creative and Upload
- Hashtag Trend Research
- GMB
- Profile Optimization & Creation
- Google My Business Timeline Status Posting
- Cover Image Creative and Upload
- Website Verification
- Video Sharing
- Google Review Posting
SMM(Social Media Marketing)
- Paid Ads
- Awareness
- Brand Awareness
- Reach
- Consideration
- Traffic
- Engagement
- App Installs
- Video Views
- Lead Generation
- Messages
- Conversion
- Conversions
- Catalog Sales
- Store Traffic
Google Analytics
- Social Media Analysis
- Facebook Insight Monitoring
- Instagram Analytics Monitoring
- LinkedIn Performance Review
- Twitter Analytics Monitoring
- Website Analysis
- Google Analytics
- Google Webmaster
- Google Search Console
Google Ads
- Sales
- Search
- Display
- Shopping
- Video
- Smart
- Discovery
- Leads
- Search
- Display
- Shopping
- Video
- Smart
- Discovery
- Website Traffic
- Search
- Display
- Shopping
- Video
- Discovery
- Create Campaign without Goal’s guidance
- Search
- Display
- Shopping
- Video
- App
- Local
- Smart
- Discovery
- Product and brand consideration
- Video
- Brand awareness and reach
- Display
- Video
- App Promotion
- App
- Local store visits and promotion
- Local
Content Marketing
- Website Content
- Web Pages Content
- Title
- Description
- Keywords
- Social Media Content
- Post Caption
- Image Content
- SEO Content
- Blog
- Article
- PPT
- Submission Content
- Que & Ans.